EUROPEAN COUNCIL ON TOURISM AND TRADE (ECTT )
The European Council on Tourism and Trade (ECTT) is the global tourism and development organization involved in promoting world tourism development, cultural heritage protection and international cooperation.
Its members are from 27 European Union Tourism Organizations , whose role is to market and promote tourism and investment opportunities outside the European Union in general, and to individual countries in particular.
This is ECTT's corporate website, which is aimed at industry, government and educational personnel interested in obtaining tourists from European Union to their countries.
WHAT IS ECTT ?
European Council on Tourism and Trade is one of the oldest and most important institutes in European Union specialized in the field of tourism promotion and research .
It is our wish to acquaint the users of our services, our partners in the European Union and abroad with the touristic, trade , scientific, research, cultural and publishing activities of the Institute.
Since it was established , European Council on Tourism and Trade has had a special place in the tourism industry of the European Union.
Starting as a small group of tourism experts and researchers who laid foundations of the European Union science of international tourism , the European Council on Tourism and Trade has gradually turned into the largest tourism scientific and promotion institution of this kind in European Union and one of the most reputable tourism promotion centers in the world.
Up to the present day promotion and PR activities in the fields of tourism, cultural tourism and tourism law have been in the core of its activities.
The European Council on Tourism and Trade studies the processes and phenomena in the field of international tourism , creates promotion campaign, promotes destinations and offer travel advice, safety advice and recommendation for EU citizen`s , this also including legal aspects of international tourism.
Providing a research and documentation basis for defining the European Union foreign tourism priorities, for many years the Institute has assisted the authorized bodies in creating and formulating the strategic directions in establishing and developing foreign tourism relations.
In its long tourism promotion practice the European Council on Tourism and Trade has established close co-operation and a working partnership with the Ministries of Tourism across Europe.
The European Council on Tourism and Trade has developed different forms of international co-operation with over 200 tourism bodies , tourism research centers , tourism university`s and specialised institutions and organizations in the world. So far, it has organized over 200 domestic and international conferences on tourism . Many prominent domestic and foreign professors, researchers, statesmen, political figures, diplomats and journalists have delivered lectures or participated in other forms of the European Council on Tourism and Trade , tourism promotion activities.
Additional efforts have been made to raise the quality of works and specially the prizes and awards in accordance with the scientific standards and research reputation the European Council on Tourism and Trade enjoys in the European Union and abroad.
We are convinced that in the forthcoming period the European Council on Tourism and Trade tourism results will become an integral part of the European Outgoing Tourism area. In this way, the European Council on Tourism and Trade contribution could be optimally used in conducting the foreign tourism policy and foreign economic affairs..
The European Council on Tourism and Trade (ECTT) is the organisation responsible for the promotion of other world regions ( Asia, Africa, America , non- EU regions etc. ) as a tourist destinations to European Union public.
Our motto is : Offering to European Union tourists special destinations, safe trips, advises and knowledge. Offering fair trade and fair tourism guarantees.
WHICH EUROPEAN UNION COUNTRIES ARE INVOLVED ?
Twenty seven countries, all members of European Union .
European Union: Austria, Belgium, Bulgaria, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovak Republic, Slovenia, Spain, Sweden.
SINCE WHEN ?
ECTT has been operating for more than 6 years. It was established in 2005 , and operates as a non profit-making international organisation.
WHO ARE THE MEMBERS ?
The European Tourism Private Organizations insuring the outgoing of national tourism on non European Union destinations . They elect a President, two Vice-Presidents as members of Board of Directors for revolving six years terms.
WHERE DOES ECTT OPERATE ?
In all the major overseas markets specially in : China, Canada, Japan, Latin America, USA. The plans for extending European Union tourist presence in Africa and Asia until 2015 are in motion.
WHAT KIND OF PROMOTION ?
ECTT undertakes all basic activities: public relations, consumer advertising , awareness and trade promotion. Prior market research determines the choice of activities and campaigns related to the overseas clients necessity`s .
HOW DOES ECTT FUNCTION ?
The program for promotion of different countries and regions to European Union audiences realized with Tourism Authorities of the country in question is submitted for approval to ECTT Members in Europe.
WHO PROVIDES THE BUDGET ?
ECTT is entirely financed by members contributions and with additional financial support for specific campaigns is raised overseas. Long-standing foreign industry support for ECTT activities is proof of its credibility and stability in the field of tourism .
HOW ECTT CARRIES OUT THE PROMOTIONAL ACTIVITIES ?
For each destination is creating an Operations Group that may hire the services of a public relations agency which is also responsible for raising local industry support. ECTT strength on tourism market is that it has very low organizational running costs, and can therefore allocate the major proportion of its funds to its activities for promoting overseas destinations to European Union audience.
WHAT ARE ECTT COMPLEMENTARY ACTIVITIES ?
ECTT provides a place for professionals from tourism to meet regularly, cooperate and exchange ideas. Also ECTT is in constant touch with all international organizations and with representative organizations and people working in tourism.
To work together to build the value of tourism to all the beautiful and diverse countries of Europe through, in particular, cooperating in areas of sharing best practices, market intelligence and promotion".
The main objectives of the European Council on Tourism and Trade are to:
Promote non EU countries as attractive and safe tourist destination;
Assist non EU Private National Tourism Organization to exchange knowledge and work collaboratively;
Provide industry partners and other interested parties with easy access to researches and statistics regarding outgoing tourism from European Union .
Activities & Events
Originally established in 2005 ECTT has been promoting overseas destinations to an European union audience and currently undertakes the following activities:
· Public relations
· Consumer advertising in selected overseas markets
· Trade Promotions
· Market Research
· Professional development for members (seminars, information exchange)
· Liaison with other relevant agencies (e.g; the European Commission's Tourism Unit (DG Enterprise), the United Nations World Tourism Organization (UNWTO), and the Organisation for Economic Co-Operation & Development (OECD)
Marketing & PR Task Force
Vice-President for Marketing & PR Technology Task Force: Nicoale Nicolae
The ECTT recognizes that importance of digital media and associated e-distribution channels as they are supplying affordable and creative media for reaching new markets and forming positive relationships with existing customers.
Focus & objectives of the Marketing & PR Technology TASK FORCE
The group serves two sets of clients:
- marketing and ICT personnel within the membership of ECTT states who wish to learn, and share knowledge and expertise, about digital technologies and their impacts on tourism ; and
- external clients who wish to market their products on European market and also to obtain trade opportunities and supplier partners engaged in marketing their products on European Union .
The task force objectives are :
- ensure that all marketing personnel working for the ECTT members to have the opportunity to learn more about existing and emerging digital media technologies, their impact on business processes and the opportunities they offer.
- help marketing personnel identify, select and deploy these technologies effectively in the marketing their products in European Union.
- support the development for a pan-European marketing strategy for overseas countries by identifying ways in which new technologies can be used to compile and manage a content and information`s destined for an European Union audience.
- to become the primary creator of tourism policy advice to the EU on the use of digital media for destination marketing.
- identify other organizations which could form partnerships or joint ventures with ECTT to help it achieve its marketing objectivesClick to add text, images, and other content