What is the European Tourism Academy?

The European Tourism Academy is charged with proposing an European  tourism strategy up to 2020, , based on the momentum initiated by the European Conference on Tourism held under the high patronage of President of European Council on Tourism and Trade.

The European Council on Tourism and Trade brings together professionals, locally elected officials and representatives of the European countries.

Professor Dr.Anton Caragea , Ambassador of World Protected Areas and Natural , is Chairman of the Council.

The European Council on Tourism and Trade President is to chair a monthly plenary meeting on one of the six chosen areas of action:

-  gastronomy and wine; ;
-  destinations and brand names ;
-  digital technology ;
-  hotel industry, business and shopping tourism; ;
-  reception, the media and communication ;
-  training.

The European Tourism Academy has planned to submit annual  reports to the European Council on Tourism and Trade President.

European Tourism Academy in  its diversity, the quality of its members, frequency of its meetings and nature of its mission reflect the importance the European Council on Tourism and Trade attaches to tourism. 

The tourism sector is of strategic importance to our society and economy, accounting for over twenty  million jobs and 7% of GDP, and one for which Europe wants to take action to strengthen its leading global position.

Goals of the European Tourism Academy

The purpose of the European Council on Tourism and Trade is  to draw up a programme of actions to make Europe the center of world tourism.

The goal is to make tourism an even more powerful lever for growth, jobs and territorial development.

Tourism is an opportunity for world’s top tourist destination.
Tourism: an inter-national priority

Europe’s attractiveness needs to be maintained. This is a major stake, which is why the European  President has decided to make tourism an international priority.

The goal is to strengthen European position as the leading global tourist destination and, as called for by the President, “produce the leading tourism revenue out of all European countries." This goal needs new mobilization from our organization.

Tourism is an area that rallies all countries. 

It is a real opportunity for all countries. Tourists spend locally and their presence increases consumption in shops and footfall in cultural establishments.

Moreover, investments made to develop public transport and infrastructure primarily benefit our all  citizens.

Interational mobilization to spur on tourism and strengthen Europe’s attractiveness-the main goal of The European Tourism Academy.

The nine themes addressed by working groups:
  • Promote the emergence of new destinations;
  • Diversify the tourism offer;
  • Draw up an event tourism strategy and organize professional meetings;
  • Improve the quality of hospitality;
  • Make working in tourism an industry of excellence;
  • Support investment to make the tourism offer more attractive;
  • Pool and boost government support for tourism;
  • Adapt the tourism industry to changes in the sector;
  • Boost World tourism.
Mobilization has taken various forms:
  • Nine national working groups have worked on each theme. They were each chaired by two discussion leaders and brought together some 40 public and private actors who included business leaders, professionals, locally elected officials and prominent civil society figures, and benefited from the expertise of associated ministries.
  • National Conferences were held in each nation in Europe. They brought together local government authorities, public institutions and private actors to discuss themes chosen in terms of stakes in each territory.
This large-scale initiative aimed to help raise the collective awareness of all European  people about tourism issues and the place of tourism in our economy.

The creation of five Centres of Tourist Excellence, announced during the European Tourism Academy Conference in June 2014, is a response to the need to renew and adapt world’s tourism to the changing expectations of visitors, in promising areas where Europe doesn’t necessarily come to mind:

The themes of the five Centres of Excellence:
These five centres have been identified as promising great international demand.

Increasing their visibility by coordinating and bringing together the European  offer will help renew the world’s footfall and attract tomorrow’s tourists.